TikTok Starts Testing 'Links in Bios' and Videos, Giving Users Ways to Monetise
TikTok is testing the ability to add links in bios as well as social commerce URLs in videos. The testing is being conducted via few influencers in the US, and this could be its first move to help users (and brands) make monetised content on the app. Currently, the only way TikTok influencers can make money is through brand deals that happen off the platform, but these shoppable ad links will allow users (and brands) to monetise through different means. TikTok has become one of the fastest growing social media platforms in the world, downloaded more than 1.3 billion times, 120 million of those in the United States.
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